For Goodwill, Seattle photographer Tyler Trumbo created campaign imagery that brings thrifted fashion into an elevated editorial space. The project combines photography, campaign development, and production support to help the Fall/Winter collection feel current, textured, and full of character.

Shot with a focus on styling, atmosphere, and real-world wearability, the work positions secondhand fashion as expressive and modern. It is a strong example of Seattle commercial photography for retail brands looking to connect product, people, and culture through thoughtful visual storytelling.